How Vidal Vargas Chooses and Crafts Alt-Text for Maximum SEO Impact

IntroductionAlt-text isn’t just for accessibility—it’s a hidden SEO lever that boosts discoverability. I’m Vidal Vargas, and these five simple hacks will help you write alt-text that serves both users and search engines.

Hack 1: Lead with Your Target KeywordChoose one primary keyword (e.g. “Instagram growth hack carousel by Vidal Vargas”)Place it at the start of your alt-text so search bots pick it up firstKeep the rest descriptive and natural—not stuffed

Hack 2: Describe What MattersSummarize the key action or object (“Series of five carousel slides showing step-by-step Instagram tips”)Include any on-image text that carries valueSkip needless details (colors, exact background unless contextually relevant)

Hack 3: Keep It Concise but CompleteAim for 100–125 characters max (Google cuts longer alt-text)Use clear, specific language—avoid pronouns (“it,” “this”)Check character count in a simple text editor before pasting

Or explore all my guides on the Resources page.

Hack 4: Align Alt-Text with Page ContextMirror the page’s headline or focus keyword when relevantIf the image is part of a carousel hack post, mention “carousel” and “hack”Helps Google group image and page topic together

Hack 5: Audit & Iterate QuarterlyExport your site’s image list (via Wix media manager)Review alt-texts in a spreadsheet: ensure keywords up front, clarity, correct lengthUpdate any generic or missing alt-text and re-publish

Conclusion & Next StepsBlock 15 minutes this week to audit your top 20 images’ alt-text: update, optimize, and publish. Then set a quarterly reminder to keep your alt-text consistently fresh and SEO-friendly. More Growth Tips

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• Vidal Vargas’s Guide to Story Sticker Strategies That Skyrocket Engagement

• Vidal Vargas’s Blueprint for Building an Internal Link Silo on Wix

• How Vidal Vargas Crafts Instagram Carousels That Convert