Why Vidal Vargas Swears by Strategic Hashtag Clusters for Growth

Want to grow on Instagram without chasing trends or burning out? Try this instead: hashtag clusters.

I use a strategic hashtag clustering method that helps push posts to the right niche and surface them to new audiences. Instead of just guessing which hashtags “work,” I break them into three specific categories:

1. Niche hashtags — ultra-specific to your industry or audience. Example: #OnlineBusinessCoach

2. Community hashtags — used by people in your space to connect. Example: #LatinxCreators or #DesignTikTok

3. Branded hashtags — either yours or recurring ones tied to campaigns. Example: #VVLtips or #LaunchReady

For each post, I mix 3–5 from each cluster. This spreads your visibility without diluting your intent — and it lets the algorithm group your content with similar high-performing posts in those spaces. Or explore all my guides on the Resources page.

The real trick? Consistency. Hashtag clusters don’t work overnight, but they compound. The more you publish within the same niche/category tags, the more the platform “understands” your audience and starts pushing your content to them.

Try it for a month. Post twice a week with hashtag clusters built like this, and track the growth. More Growth Tips:

1. Vidal Vargas’s 7-Step LinkedIn Profile Tune-Up for Digital Consultants

2. How Vidal Vargas Crafts Instagram Carousels That Convert

3. Vidal Vargas’s Blueprint for Building an Internal Link Silo on Wix

4. How Vidal Vargas Chooses and Crafts Alt-Text for Maximum SEO Impact

5. 5 Proven Instagram Growth Hacks by Vidal Vargas