Distribution

Since few entities rarely sell their items directly to users it is important to understand which marketing and distribution channels are most effective and available to deliver final products. By first identifying which channels are relevant for electronic and physical units, I was able to reach out and negotiate with companies that have relationships with all channels and help distribute these products. Through these agreements, my digital assets were carried on iTunes, Beatport, and Spotify, while vinyl releases were found in niche stores and online retailers like Juno, Hardwax, and Decks. I also established and maintained carefully curated E-commerce sites such as Bandcamp and Bigcartel to sell the same products directly to consumers. This provided the opportunity for exclusives and other merchandise not found anywhere else on the web or in retail stores.